The Best (and worst) Leader

“If you had a manager that talked to you the way you talked to you, you’d quit. If you had a boss that wasted as much of your time as you do, they’d fire her. If an organization developed its employees as poorly as you are developing yourself, it would soon go under.”

-Seth Godin, The world’s worst boss

In 2010, Seth Godin wrote a blog post about the world’s worst boss. He argues that we are our worst leader. While it is important to identify the worst leaders in our lives (even if it is ourselves), it is equally important to identify who the best leaders are.

Great Leadership - Alexander Hamilton quote

So who are the best leaders? Is it about compassion, vision, emotional intelligence, performance intelligence? There is no binary, it depends on the individual and his or her strengths.

How do we find these strengths to become our best selves? A lot of it comes from experience and self-reflection. That’s not to say there isn’t help out there. Having used multiple different systems, there are two that stand above the rest– CliftonStrengths and the Meyers-Briggs Type Indicator (MBTI).


CliftonStrengths is a premium assessment from Gallup. There is a companion book that comes with a code to the quiz if purchased new. It asks you numerous questions and ranks 34 different areas that people are naturally attuned. 

These 34 areas are broken up into 4 categories. They fall under the umbrellas of executing, influencing, relationship building, and strategic thinking. Each has a place in our day to day lives and the assessment gives us general ideas of how to make the most out of our top 10 and brief descriptions of the following 24. The book below goes into more detail about all 34 if you are interested.


The MBTI is based on Jungian psychology. Like the above, it begins with a questionnaire. There are free ones available if you Google and I have found them all to be largely similar. Also like the Strengths Finder, there is a premium assessment available with purchase of Please Understand Me II, which also has more in-depth looks at all the different types.

Below is a brief introduction to the MBTI (just over 5 minutes). It does a good job introducing how it works. It is very general and taking a full assessment will give you much more insight into yourself.

The best leaders are the ones who know how to use their strengths to the betterment of themselves and those around them. For myself, I am a very strategic thinker who can connect parts and pieces to create a whole picture. By utilizing that strength, I can be a better leader than if I were to rely on my ability to connect emotionally.

What are your strengths? What tools have helped you to grow into a better version of yourself? Reach out to me on social media and share. As leaders, we should never stop collaborating and growing.

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Jake Gambino

Jake Gambino

Jake Gambino is the President and founder of Marketing Boon LLC. After ten years of experience working in the healthcare industry and seeing the same problems appear, he decided to do something about it and started his own business to bring new solutions to old problems.

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